Beyond Borders
Why businesses expand overseas
More businesses are spurred on by a ‘fear of missing out’ (known colloquially as ‘FOMO’) than by a positive desire for growth when expanding abroad, according to new research from Grant Thornton's International Business Report (IBR). Business leaders are a fifth more likely to expand when presented with a negatively framed scenario than with the exact same scenario that was framed positively.
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27 May 2015