Guide highlights

Adapting to changing demographics and demand: Demand is shifting from local to global, fuelled by a growing middle class. Successful companies are capitalising on this by innovating and adapting processes, products and strategies.

Overcoming barriers to market entry: Food and beverage companies must research new geographies before making costly expansion decisions. These assessments will locate the best opportunities; flag significant barriers; and identify resources to maximise return on investment.

Avoiding common pitfalls: As companies develop their strategy to launch products into new, international markets, it is critical to watch for common pitfalls. These include avoiding overly rigid planning or thinking the company has infinitely deep pockets for financing the opportunity.

Realising new market entry: There are opportunities for food and beverage companies who grow globally. To help realise these opportunities the guide outlines a four-step process to formulate and realise a global strategy and action plan.